KINGPIN COMEDY @ E&O LANES
Creation & Production
A historic local bowling alley from the 1950s was bought by a local hod-rod master who was revamping the property to have a new-age but classic old school bowling alley vibe. I commissioned him to having monthly comedy shows, and he agreed as long as I could pick up most of the slack of operating it. In the process of creating my own event (Kingpin Comedy), I was able to work with the owner to brand the bowling alley and help him on the digital and marketing side to make his revamp cohesive both physically for the property but in the digital marketing space as well.
The old business had no digital logos - only the original sign out front of the building, and whatever anyone copied-and-copied-again from old scorecards. I was tasked with the awesome opportunity to help digitize the bowling alley brand.
HEART HUMBOLDT: SALVES & LOTIONS
Logo & Label Designs
Heart Humboldt create CBD salves, lotions, and other topicals.
The logo needed to be versatile: it would not only appear on business cards and other marketing, but also tangible product designs like circular bottle tops and small lip balm containers. The logo needed ability to change color to match and invite different moods and healing properties of the products, as well as look effective in black and white. Above all, it needed to have a DIY feel just as the product itself were to have.
The owner’s interests were in pottery, the simplicity of hand written words, and of course, the Redwoods of beautiful Humboldt County, CA where she was located.
The final design checked all boxes of adaptability while feeling personally crafted from the owner’s own passions.